Rebranding America’s Schools — One Tumblr Post at a Time
In the heart of East Los Angeles, in an office building turned magnet school, Jonathan Araiza speaks into a camera. “My dream is to get out of high school,” the former gang member says. “I will be the first one to graduate in my family.” The man behind the lens, Jason Pollock, would say that Araiza is “undroppable” — he has persevered, against trying circumstances, to graduate this year. For the past two months, Pollock has interviewed hundreds of students like him, in some of the poorest districts in the country, to find out what keeps them from dropping out. The result — a documentary film project and vast social media campaign that launches today on Tumblr — is called Undroppable.